While there are still plenty of vacationers looking for ‘find me a hammock’ rest and relaxation time, the real action in vacation planning includes a lot of action. Paddle boarding, hiking, biking, kayaking, hot air ballooning to hot yoga.
“I call it the kale, quinoa and cardio trend in travel,” said Jack Ezon, president of New York based Ovation Vacations. “Fitness is a huge part of their daily life so they want it to be part of their vacation life. We hire guides to jog with clients in the morning to see the city,” said Ezon. You don’t even have to pack your fitness gear. Fairmont Hotels & Resorts, for instance, provide guests with workout shoes and clothes through a partnership with Reebok.
On The Go
Billed as ‘fashion week’ for the luxury travel industry nearly five thousand Virtuoso members including travel advisors, tour operators, tourism officials, hotel and cruise line executives met to talk shop, swap business cards and share top trends.
Active travel is popular for all age groups. Look out; grandma wants to go zip lining now.
“Even older clients are not looking for sedentary travel. They want adventure,” said travel advisor Tony Huffman, chairman of Huffman Travel. Cruising on big ships is still big business but ‘excursions cruises’ on small luxurious vessels that get closer to Mother Nature are becoming wildly popular.
Food and Travel
Gastronomic adventures are high on the high-end travel list too. “Food is the most important beyond anything.
They want to experience local flavors with a cool vibe,” said Kelly Grumbach, travel advisor with Quintessentially Travel. “If they’re going to be stuck on an island for a week it’s not just about menu options. It’s the quality of the ingredients and being creative.” For health conscious baby boomers and older travelers Huffman says, “Sauce on the side is a food group.” But Grumbach who plans trips, often very last minute, for the millennial age group says, “It’s a high maintenance generation. They want gluten free, want or don’t want diet drinks in their room, demand no bread basket at their table and might add they’re allergic to feathers.”
Making it a bit harder for travel advisors ( yes, we used to call them travel agents) plan a wellness focused vacation is the fact that not everyone has the same vision for wellness. That’s why Anne Dimon of Travel to Wellness created a questionnaire for travel planners to use, “Some people might want to meditate and eat vegetarian foods while others define wellness as walking tours by day and fabulous meals paired with wines at night.”
With all of the on line resources to plan (or implode) your own vacation, it’s important to note that travel advisors (AKA travel agents) are busier than ever. Matthew Upchurch, chairman of Virtuoso said, “It’s the hottest new thing that never went away.”
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